This privacy policy applies to Moji Mayhem (the "App") for iOS devices, created by Leeds, That! Ltd (the "Service Provider"). This service is provided free with optional in-app purchases.
Summary: We collect anonymous gameplay data to improve the game and show ads via AdMob. Your game progress is saved locally on your device. We don't sell your data or collect personal information unless you choose to submit to the leaderboard.
📱 Information We Collect
Local Data (Stored on Your Device Only)
- Game progress, high scores, and statistics
- Trophy collection and achievements
- Daily quest progress and streaks
- Preferences (sound, music, haptics, theme)
- In-app purchase status
This data never leaves your device unless you submit to the leaderboard.
Leaderboard Data (If You Choose to Submit)
- Username (that you provide)
- High score and level reached
- Submission timestamp
This data is publicly visible on the global leaderboard.
Analytics Data (Anonymous)
- Session duration and frequency
- Game events (scores, levels, trophies earned)
- Device type and iOS version
- App crashes and performance data
- Country (derived from device locale)
🔗 Third-Party Services
Firebase (Google)
We use Firebase for analytics and leaderboard functionality:
- Anonymous usage statistics
- Leaderboard data storage
- Crash reporting
Privacy Policy: firebase.google.com/support/privacy
Google AdMob (Advertisements)
The free version displays ads via Google AdMob. AdMob may collect:
- Device Advertising ID (IDFA)
- General location (country level only)
- Ad interaction data (views, clicks)
- Device information
Privacy Policy: support.google.com/admob
Opt-out of Personalized Ads:
iOS Settings → Privacy & Security → Tracking → Disable "Allow Apps to Request to Track"
💰 In-App Purchases
Moji Mayhem offers a one-time "Remove Ads" purchase (£2.99) that:
- Permanently removes all advertisements
- Unlocks premium theme
- Eliminates AdMob data collection
Purchases are processed through Apple's App Store. We do not store payment information.
⏱️ Data Retention
| Data Type |
Retention Period |
| Local game data |
Until you delete the app |
| Firebase Analytics |
14 months (auto-deleted) |
| Leaderboard data |
Until monthly reset |
| AdMob data |
Per Google's policy |
👶 Children's Privacy
Moji Mayhem is rated 4+ and suitable for all ages. We do not knowingly collect personally identifiable information from children. The app does not require account creation or personal information to play.
⚖️ Your Rights (GDPR/CCPA)
You have the right to:
- Access: Request what data we have collected
- Deletion: Delete the app to remove all local data, or contact us for analytics data deletion
- Opt-out: Disable ad tracking in device settings, or purchase "Remove Ads"
- Portability: Your data is stored locally and included in device backups
📝 Changes
We may update this Privacy Policy from time to time. Changes are effective immediately upon posting. Continued use of the app constitutes acceptance of the updated policy.
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